After long research in psychology of gamers, we are proud to use the most precise audience segmentation ever created in video games, based on motivations that lead gamers to play games. A unique way to link your games to the gamers.
You will be able to get exhaustive data about gamers, and thanks to them have more insight about your audience or even the whole gaming world.
You can find the list of motivations here: English / Français
2018 data about motivations: English / Français
The less visibility you have the better ranked you will be! While other platforms just rank their game according to popularity, we care about qualitative games that need to be seen by their target audience.
Referencing games is free! You will never have to pay for them. We are not a store, we do not take commission on your sales, we just want to give a chance to every game to meet its target audience. You cannot pay us more to have more visibility; we do not favor the highest bidders!
Get visibility now!
List games for every platforms: PC, Mobile, Consoles, Web, VR, AR, etc.
Choose where you prefer that the gamers buy or play your games (e.g. your own website where no one takes any commission, and/or popular stores)
CEO, Cofounder
Questions about Company:
thibaud.durousset@piwag.com
CPO, Cofounder
Questions about Piwag's features:
aurelien.nicoleau@piwag.com
Marketing Assistant
Freelance Illustrator,
Graphic Designer
hekatog@gmail.com
PhD Computer Science,
Search and Recommendation Engines
PhD Computer Science,
Search and Recommendation Engines
PhD Computer Science,
Search and Recommendation Engines
PhD Statistics
Data Scientist
Imagine a huge library with empty bookshelves, why would visitors come although they are eager to read? First, we need to reach a critical mass of games in our database to attract gamers that will test Piwag.
Then all your published games will be visible! The sooner we have games, the sooner they will be seen.
Yes! It does not matter if your game is in alpha, beta, early access, or even a student project/game jam game, you can reference it on Piwag!
In addition to Piwag's features (psychographic profiles of gamers, fair ratings system, taking into account the need of visibility...), you will be able to track your return on investment with datas related to your games.
You will be able to see how many times each game you publish is:
A small example: on other platforms if you are looking for a 2-players game you can usually find a list of them, but you cannot ask why you would want to play them. Would you like to play with your mates? Boy/girlfriend? Child? The returned list of games should be different each time. In Piwag, gamers can precisely say why they want a game.
The psychographic criteria are a segmentation of gamers based on their motivations to play games, done thanks to months of data analysis from thousands of players since fifteen years. This is currently the most precise segmentation based on motivation ever made. The result is more than 70 motivations identified and classified in 7 different families. Gamers usually have motivations from several or all families, it constitutes their psychographic profile.
Thanks to influencer networks (like Youtubers, Twitch streamers, pro-gamers), press coverage, communities of unsatisfied gamers (forums, groups on social networks), Google ads, Facebook ads, traditional advertisment, e-sport presence, community management, etc. We will also raise funds, find investors.
We will have several ways to earn money, for example data selling, hardware advertising, a goodies store; but also other ideas for the future.
First we recommend relevant games to the target audience thanks to their psychographic profiles.
Then, all visitors can check and rate the game but votes from the target audience will weigh more.
Finally, our algorithm will determine the SERP (search engine results page), inevitably if a game is rated low by its target audience it will be downgraded.
Don't panic! Piwag will allow you to see if your game is set for the wrong target audience and will give you a chance to correct it!
Ah! Many developers have been asking this question lately; because gamers are waiting for it! What is not in the game can be as much (or even more) relevant as what is currently in the game. So this is an additional way for gamers to find your game.
You need an icon, a banner, your game description in as many languages as you need, and the links where your game can be found. Hardware and software prerequisites are optional. As a browser, you will need Firefox or Chrome.
Then you just have to fill the form. Filling it can takes up to 20-30 minutes on your first time, after being used to it, it can be done under 10 minutes.
We are aware that creating specific graphic materials can be really time consuming, that's why we have created a tool that allow everyone to use their own materials to create banners and icons at the right size for Piwag in three clicks.
Do not worry, you can edit it at will! We allow this because we think people have the right to make mistakes, but we will not tolerate people who try to abuse the system.
Yes! In this field, you can express yourself about the game, the story behind its creation, how people work on it. It is an easy way to humanize your game.
We have experienced that people who can see the human behind the game are more inclined to be positive on their reviews. Even if they do not like the game, they are less insulting and more into encouragement.
No, you shouldn't. Indeed it will grant you more visibility in the beginning, but to the wrong people; which means you will have more bad ratings than other games, plus you will be flagged by community for wrong tags, decreasing your ranking and allowing your game to being unpublished.
Same as tags you should not use the maximum criteria, especially when taking into account psychographic criteria help our algorithm to balance ratings from gamers.
The best idea is trying to focus on the essentials to reach your real target audience.
That's nice of you, and the best thing you can do is spread the word! If you know developers or publishers that struggle with the current state of video gaming industry, let them know our objectives! United we stand, divided we fall!
And of course, add all your good games on the platform.
We are based in Lyon, one of the biggest cities in France. We are always happy to meet people and we try to attend as much as professional events as we can (Gamescom, Game Connection, Nordic Game, VEF, Indiecade Europe, International Games Week and many more...). If we attend the same event, feel free to ask for a meeting or having a drink!